Senada Smajić – Ermacora , executive director, was born in Sarajevo in 1979. She graduated from the Faculty of Economics of Sarajevo, with the Financial Accounting as a major.  She completed master studies in the UK at the Staffordshire University with a major in business analysis. She is a certified financial advisor (certified by the Securities Commission of Bosnia and Herzegovina).

She worked for foreign and home based institutions, and in the 2008. she joins the asset management company PROF-IN, initially as the head of analytical department and later as Executive Director.